How to Become a Digital Marketing Specialist?

A digital marketing specialist is a professional with a diverse set of skills, responsible for the online promotion of a website (business or products), using all available digital marketing channels.

He / She needs to have a good knowledge of all Digital marketing disciplines and tools. 

Tasks and duties

Increase an organisation’s brand awareness, boost visibility and engagement by planning and creating internet-based content.

Develop digital marketing strategies by identifying a target market, creating a brand persona and analysing information about how best to reach a target audience.

Promote products or services through various digital platforms by using SEO strategies, social media, content marketing and email marketing.

Eligibility & education

Individuals will need a bachelor’s degree in marketing, advertising, or a related field to work as a digital marketing manager. A strong background with varied digital marketing techniques, such as email marketing campaigns and social media platforms, will be beneficial. Interested individuals can seek membership in industry organizations like the American Marketing Association. The organization offers members the opportunity to pursue a digital marketing certification.

You can earn a degree in a range of relevant disciplines, including business administration, information technology and web design. Digital marketing managers are usually required to have studied coursework in coding languages, search engine optimization, e-commerce and web analytics tools. 

Earn technical certifications

Gain some experience

Salary

full-time employees, though some may work part-time or remotely. Salaries for digital marketing managers vary depending on their level of education and work experience as well as an employer’s industry, company size and geographical location.