how to become a public relations officer in india

How to become a public relations officer?

Public Relations Officer basically manages reputation. They gain understanding and support for clients, as well as try to influence opinion and behavior. They use all forms of media and communication to build, maintain and manage the reputation of their clients.

Public relations officers, also called public relations or communications specialists, facilitate relations between organizations and the public. They may work for corporations, nonprofit groups, or government agencies. Typical tasks for public relations officers include providing journalists with information about their organizations’ activities, coordinating public appearances for business representatives, and participating in marketing activities.

Public relations officers also known as public relations or communications specialists, facilitate relations between organizations and the public. They may work for corporations, non-profit groups, or government agencies.

Public image has become of utmost importance in today’s day and age when marketing can make or break a company. The role of a PRO becomes even more important when, in a crisis situation, the reputation of the organisation or company is at stake.

This is why jobs in the Public relations field are growing faster than ever before. 

Step to become a public relation officer?

Earn bachelor degree

Do an internship

Gain some experience

Degree you need

Bachelor’s degree in public relation

BA in public relation

BA Public Relations is a 3-year undergraduate program divided into 6 semesters, of 6 months each. 

A candidate must complete 12th class in any stream.

In the Bachelor of Arts in Public Relations, students learn the theories of communication influencing how public relations (PR) is practiced while developing the knowledge base and skills they need for critical thinking, speaking and writing—the basic foundations for becoming a PR professional

Masters degree

M.A. in Advertising and Public Relations

MA in advertising and public relations is a postgraduate course which introduces students to the advertising strategies, ethics and management skills. The course takes two years to be completed.

Diploma

Diploma in Public Relations 

Diploma in public relations a 1-year diploma level program. Students holding bachelors degree in relevant discipline or equivalent from a recognized university with an aggregate of at least 50% marks.

Salary

An early career Public Relations (PR) Manager with 1-4 years of experience earns an average total compensation of ₹411,745 based on 43 salaries. A mid-career Public Relations (PR) Manager with 5-9 years of experience earns an average total compensation of ₹798,117 

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